Let me begin by confessing that I am a curmudgeon when it comes to language. I type text messages without abbreviations or misspellings–no “wuz,” “cuz,” or “ppl” for me. (The only exception is when I’m running out of characters and a truncation allows me to fit everything in one message.)

So you can probably imagine my consternation at the newest kind of love I’m seeing on the internet: loveee! Captions, comments, even blog posts contain this ridiculous profession of affection. It makes as little sense as “mmmnemonic” would. Why are you repeating a letter that isn’t pronounced?! Do you really “lovey” this, or are you just trying to emphasize how much you love it? If the former, I have nothing to say to you. If the latter, maybe you can try “looove?” Just a thought.